The case library
Real tradeoffs. Your call first.
Work through 48 short business cases across eight areas of judgment. Read the numbers, choose an action, then unlock the graded reasoning and operator takeaway.
48 business cases · Choose first. Review the math after.
Finance · Meal delivery
Meal Delivery Unit Economics
Practice unit economics in a meal delivery business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callFinance · Wholesale distribution
Profit vs Cash: A Working Capital Crunch
Practice profit versus cash in a wholesale distribution business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callFinance · Building products
Revenue Growth vs Operating Expenses
Practice reading a P&L in a building products business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callFinance · Subscription software
SaaS CAC Payback vs Cash Runway
Practice payback period in a subscription software business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callFinance · Apparel brand
Inventory and the Cash Conversion Cycle
Practice cash conversion cycle in a apparel brand business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callFinance · Fitness franchise
Membership Business Break-Even
Practice breakeven and fixed cost in a fitness franchise business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPricing · Furniture retail
Price Discounts and Gross Profit
Practice gross margin in a furniture retail business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPricing · Industrial supply
Gross Margin vs a Volume Discount
Practice discount and volume in a industrial supply business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPricing · Commercial bakery
Special-Order Pricing on Idle Capacity
Practice contribution margin on idle capacity in a commercial bakery business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPricing · Managed IT services
Enterprise Pricing and Hidden Cost to Serve
Practice cost to serve in a managed it services business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPricing · Commercial equipment
Price Objections: Read the Lost-Deal Evidence
Practice price objection diagnosis in a commercial equipment business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPricing · Consumer electronics retail
Promotions and Full-Price Demand
Practice second-order effects of promotion in a consumer electronics retail business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callOperations · E-commerce
Warehouse Capacity: Orders and Shipments
Practice throughput constraint in a e-commerce business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callOperations · Coffee roastery
Roastery Capacity Across Sequential Steps
Practice sequential capacity in a coffee roastery business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callOperations · Freight brokerage
Freight Bookings, Coverage and Delivery
Practice reading operating data in a freight brokerage business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callOperations · Furniture manufacturing
Machine Upgrades and Line Throughput
Practice investing off the constraint in a furniture manufacturing business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callOperations · Metal fabrication
Job Mix and Shifting Bottlenecks
Practice shifting constraints in a metal fabrication business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callOperations · Electronics assembly
Manufacturing Scrap Rate Step Change
Practice reading process data in a electronics assembly business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callGrowth · Home services
Unanswered Sales Calls vs More Ad Spend
Practice leak before spend in a home services business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callGrowth · Insurance agency
Sales Appointments and Unused Capacity
Practice sales capacity vs demand in a insurance agency business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callGrowth · E-commerce
E-Commerce Conversion vs Paid Traffic
Practice conversion vs traffic in a e-commerce business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callGrowth · Solar installer
Sales Funnel vs Delivery Capacity
Practice funnel diagnosis in a solar installer business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callGrowth · Subscription service
Customer Acquisition vs Churn
Practice growth masking churn in a subscription service business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callGrowth · Direct-to-consumer brand
Rising CAC and Channel Saturation
Practice channel saturation in a direct-to-consumer brand business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callStrategy · Independent bookstore
Competing with a National Chain on Price
Practice where to compete in a independent bookstore business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callStrategy · SaaS startup
SaaS Segment Retention and Focus
Practice focus over breadth in a saas startup business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callStrategy · Regional coffee chain
Local Density vs New-City Expansion
Practice deepen versus expand in a regional coffee chain business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callStrategy · E-commerce
Warehouse Build vs Outsource
Practice build versus buy in a e-commerce business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callStrategy · Software company
Sunk Cost vs the Next Product Investment
Practice sunk cost in a software company business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callStrategy · Consumer goods
A Bounded Experiment Before Market Entry
Practice bounded bets under uncertainty in a consumer goods business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPeople · Law practice
Hiring Payback: Billable Time vs Assistant Cost
Practice owner time value in a law practice business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPeople · Retail chain
New-Hire Onboarding Ownership
Practice onboarding ownership in a retail chain business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPeople · Specialty bakery
Key-Person Dependency in Production
Practice single point of failure in a specialty bakery business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPeople · Logistics
Delegating Decisions vs Checklists
Practice delegating outcomes in a logistics business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPeople · Growing agency
Hiring Lead Time and Productive Capacity
Practice hiring timing in a growing agency business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callPeople · Auto dealership
Sales Incentives and Customer Trust
Practice incentive design in a auto dealership business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCapital Allocation · Mobile detailing
Allocating a Scarce Asset
Practice highest-value use of a scarce asset in a mobile detailing business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCapital Allocation · Online education
Customer Acquisition Cost Across Channels
Practice cost per acquisition in a online education business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCapital Allocation · Direct-to-consumer brand
Marketing Budget and Diminishing Returns
Practice diminishing returns in a direct-to-consumer brand business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCapital Allocation · Print shop
Contribution per Constrained Machine Hour
Practice margin per constrained hour in a print shop business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCapital Allocation · Enterprise software
Allocating Senior Engineer Time
Practice scarce specialist time in a enterprise software business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCapital Allocation · Logistics
Truck Purchase vs Variable Carrier Costs
Practice fixed vs variable commitment in a logistics business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCrisis · B2B SaaS
Checkout Outage and Incident Prioritization
Practice blast radius in a b2b saas business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCrisis · Boutique hotel
Declining Reviews and Future Demand Risk
Practice compounding problems in a boutique hotel business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCrisis · Franchise restaurant
Expansion with a Single Trainer
Practice sequencing dependencies in a franchise restaurant business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCrisis · Software startup
An Irreversible Lease Commitment
Practice reversible vs irreversible in a software startup business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCrisis · Contract manufacturing
Supplier Concentration and Outage Risk
Practice efficiency versus resilience in a contract manufacturing business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the callCrisis · Contract manufacturing
Customer Concentration and Renewal Risk
Practice concentration risk in a contract manufacturing business case. Choose an action first, then review the worked reasoning and operator takeaway.
Make the call