SaaS Segment Retention and Focus
A short saas startup decision problem. Use the supplied facts, commit to one action, then check your reasoning. Fictional practice; no leaderboard score is recorded.
SaaS startup · focus over breadth
Your product serves dentists, law firms and gyms. Dentists are 15% of customers, renew at 91%, and refer others. The other two segments renew at about 55% and demand constant custom work.
| Given fact | Scenario data |
|---|---|
| Segments served | Dentists, law firms and gyms |
| Dentists' share of customers | 15% |
| Dentist renewal rate | 91% |
| Other segments' renewal rate | About 55% |
| Other segment demands | Constant custom work |