E-Commerce Conversion vs Paid Traffic
A short e-commerce decision problem. Use the supplied facts, commit to one action, then check your reasoning. Fictional practice; no leaderboard score is recorded.
E-commerce · conversion vs traffic
Your store gets 60,000 visitors a month and converts 0.4% of them. Comparable stores in your category convert 2%. Traffic costs $0.90 per visitor.
| Given fact | Scenario data |
|---|---|
| Monthly visitors | 60,000 |
| Current conversion rate | 0.4% |
| Comparable-store conversion rate | 2% |
| Traffic cost / visitor | $0.90 |