Price Objections: Read the Lost-Deal Evidence
A short commercial equipment decision problem. Use the supplied facts, commit to one action, then check your reasoning. Fictional practice; no leaderboard score is recorded.
Commercial equipment · price objection diagnosis
Your reps say you lose deals on price. Your win rate is 22%. When you reviewed 40 lost deals, 31 of the buyers chose a competitor priced within 5% of your quote, and most cited slower response and unclear scope.
| Given fact | Scenario data |
|---|---|
| Win rate | 22% |
| Lost deals reviewed | 40 |
| Competitor within 5% of quote | 31 of 40 lost deals |
| Common buyer feedback | Slower response and unclear scope |