Customer Acquisition vs Churn
A short subscription service decision problem. Use the supplied facts, commit to one action, then check your reasoning. Fictional practice; no leaderboard score is recorded.
Subscription service · growth masking churn
You added 1,200 customers this quarter, a record. Total customers grew by 150. Acquisition cost per customer rose 12%, and your team wants to raise the acquisition budget to hit the annual growth target.
| Given fact | Scenario data |
|---|---|
| Customers added this quarter | 1,200 |
| Net customer growth | 150 |
| Acquisition cost / customer | Up 12% |
| Proposed response | Raise acquisition budget |