Customer Acquisition Cost Across Channels
A short online education decision problem. Use the supplied facts, commit to one action, then check your reasoning. Fictional practice; no leaderboard score is recorded.
Online education · cost per acquisition
Two channels ran last month at the same spend. Channel A brought 400 signups at $25 each. Channel B brought 120 signups at $83 each. Both channels convert to paid at the same rate and neither is near saturation.
| Given fact | Scenario data |
|---|---|
| Channel spend | Same for both last month |
| Channel A | 400 signups at $25 each |
| Channel B | 120 signups at $83 each |
| Paid conversion rate | Same for both |
| Saturation | Neither channel near saturation |